News 2009
"Castrol Edge Super Bowl ad brought to life using HyperMove"
Bunkspeed HyperMove software was used in the creation of the bottle on the commercial and a lot of work on the Web Site: Turntable bottles and the engine with animated parts, camshaft, rocker arm, piston, crankshaft and oil drop.
Credits
The Edge campaign was developed at Ogilvy & Mather, New York, by worldwide creative director David Fowler, creative director Jim Nolan, associate creative director Mark Davis, copywriter Stephen Winston, director of broadcast production Patti McConnell, agency executive producer Lisa Christman and agency producer Brie Hagle.
Filming was shot by The Perlorian Brothers via Furlined, Los Angeles, with executive producer David Thorne and producer Jay Shapiro. Post production and visual effects were developed at Smoke & Mirrors, New York.
